More local farmers relying on social media to help survive the pandemic


Social media is a great way for businesses to connect with their customers — especially if they are out in rural Maine during a pandemic.

Maine farmers aren’t strangers to social media, but the pandemic made the need for a robust and responsive social media presence even clearer for many of them. Farming organizations over the past few years have offered more social media training, and Maine’s farmers have reaped the benefits.

Abby Sadauckas, owner of Apple Creek Farm in Bowdoinham, said social media has been important for her farm to attract new customers and communicate with existing ones, too. Apple Creek Farm is, admittedly, Instagrammable, with its stunning vistas, happy livestock and a charismatic Great Pyrenees that shows her fuzzy mug in many posts.

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